Watch the full breakdown of Surah Al-Muddaththir, ayah by ayah, now streaming exclusively on Bayyinah TV under the Deeper Look section: https://byna.tv/238
In this short clip from the series, Ustadh Nouman Ali Khan warns us about a mindset that quietly corrupts da‘wah: the idea that we’re doing people or even Allah a favor. Counting lectures, followers, views, or impact can slowly turn sincerity into entitlement, and effort into expectation.
Allah teaches us that da‘wah is not about results, recognition, or appreciation. Just like salah, it’s an act of obedience, whether people listen or walk away. Success isn’t measured by numbers, but by truthfulness to Allah’s command.
This reflection challenges us to stop keeping score, stop seeking validation, and return to the purity of intention. When we let go of entitlement and remain committed without expectation, Allah promises something far greater than anything we could count ourselves.
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